Section C: - Creating digital assets
Creating digital assets. [25 marks]

Using appropriate software or apps, make a video advertisement that meets the needs of the demographic, the marketing strategy and your measurable objectives.

The video advertisement must be unique and contain some original material. However, it can include existing assets e.g. music, still images, video etc as appropriate.

You must maintain a refinement log detailing any issues that you came across and how these were overcome.

You must save your final file as Digital_Asset_Final.mp4 in a folder named Digital_Asset.

You must include your project files in an Adobe based format in the same folder.

Section D: - Evaluation
Evaluating digital assets. [5 marks]

The evaluation must include:

• how well the digital asset meets your objectives and strategy (referring to your refinement log)
• what the successful features of the digital asset are
• suggestions for future improvements to the digital asset.

You must save your final evaluation as Evaluation.pdf and the refinement log as Refinement_Log.pdf in the folder named Digital_Asset.