Scenario - Gŵyl Haf Parkwood Vale Summer Festival

Glynbwl is an advertising company that specialises in digital marketing on social media. The company has seen the rise in the use of videos on the following social media platforms: Snapchat, Facebook, Instagram and Twitter and would like you to make a video that will promote its new client.

Glynbwl's new client is Gŵyl Haf Parkwood Vale Summer Festival. The festival is going to be held on August 31st 2026 offering a fantastic range of activities and facilities. These activities will include:

• Live Music from Welsh Bands,
• DJ and Dance Area,
• Tug-of-War Competition,
• Virtual Reality Zone,
• Crafting Corner,
• and Food Trucks.

Glynbwl would like you to create a social media advertisement to attract visitors to the lake. Gŵyl Haf Parkwood Vale Summer Festival wants to reach as wide an audience as possible.

Task organisation

Your work must be organised effectively. Throughout the task you will be instructed to save your files in certain folders with specified names and in specific formats. You must keep a refinement log of your work detailing every hour you complete.

Section A: - Online marketing communications
Proposal

Create a planning document that explains:

• Forms of online marketing communications. [9 marks]
• the importance of demographics (groups of people) in social media
• a range of different forms of digital marketing and how they relate to different types of social media
• a description of the characteristics and features of a range of different forms of social media.
• Impact of online marketing communications [6 marks]
• the benefits, opportunities and risks of online marketing in general, and how these apply in relation to the campaign scenario.

Your work may be presented using any method you choose such as, but not limited to, text, annotated images or graphics.

This work must be saved in PDF in a file named Online_Marketing.pdf in a folder named Planning.

Section B: - Planning digital assets

Using your work saved in your Online Marketing file, Online_Marketing.pdf, as a reference, you must now write your proposal for the ‘Llyn y Boda Lake’ campaign.

Planning digital communications (analysis of audience needs). [6 marks]

• analysing the given scenario, identifying where your digital asset would be useful and creating a list of measurable objectives for your specific campaign in terms of the audience you will be targeting.

Planning digital communications (plan digital asset). [9 marks]

• designing a video advertisement that meets the needs of the chosen audience and marketing strategy
• defining a marketing campaign that has a clear purpose, target audience and house style

Your work may be presented using any method you choose such as, but not limited to, text, annotated images or graphics.

This work must be saved in PDF in a file named Design.pdf in a folder named Planning.